The effect of visualization on visual search performance

Striking results recently demonstrated that visualizing search for a target can facilitate visual search for that target on subsequent trials (Reinhart et al. 2015). This visualization benefit was even greater than the benefit of actually repeating search for the target. We registered a close replication and generalization of the original experiment. Our results show clear benefits of repeatedly searching for the same target, but we found no benefit associated with visualization. The difficulty of the search task and the ability to monitor compliance with instructions to visualize are both possible explanations for the failure to replicate, and both should be carefully considered in future research exploring this interesting phenomenon.