Ameliorating transnegativity: assessing the immediate and extended efficacy of a pedagogic prejudice reduction intervention

We demonstrate that pedagogic interventions utilising mediated contact and the parasocial contact hypothesis provide an effective means of instantiating both an immediate and long-term reduction in prejudice towards transgender people. Through application of the parasocial contact hypothesis, our quasi-experiment demonstrates that exposure to the combined intervention of a panel presentation and a trans-themed film resulted in a significant reduction of self-reported prejudice immediately after exposure and this effect persisted up to 6 weeks later in a sample of 66 female university students. In addition to testing this effect, we also assess the relationship between prejudice towards transgender people and other forms of prejudice, including old-fashioned and modern prejudice towards gay men and lesbian women. In doing so we demonstrate that prejudice towards trans people appears to be conceptually related to prejudice towards gay men and not lesbian women. Limitations and directions for future research are explored.