Buchanan, Kathryn Emma and Rolison, Jonathan James and Jinga, Isadora and Thompson, Jessica and Russo, Riccardo (2022) Who tugs at our heart strings? The effect of avatar images on player generosity in the dictator game. Quarterly Journal of Experimental Psychology, 75 (3). pp. 377-389. DOI https://doi.org/10.1177/17470218211050359
Buchanan, Kathryn Emma and Rolison, Jonathan James and Jinga, Isadora and Thompson, Jessica and Russo, Riccardo (2022) Who tugs at our heart strings? The effect of avatar images on player generosity in the dictator game. Quarterly Journal of Experimental Psychology, 75 (3). pp. 377-389. DOI https://doi.org/10.1177/17470218211050359
Buchanan, Kathryn Emma and Rolison, Jonathan James and Jinga, Isadora and Thompson, Jessica and Russo, Riccardo (2022) Who tugs at our heart strings? The effect of avatar images on player generosity in the dictator game. Quarterly Journal of Experimental Psychology, 75 (3). pp. 377-389. DOI https://doi.org/10.1177/17470218211050359
Abstract
The present research was motivated by a prior study, where several wallets, each containing a photo of either a baby, a puppy, a family, or an elderly couple, were scattered across a city in the United Kingdom (Wiseman, 2009). Most of the wallets containing a photo of a baby were returned compared to less than a third of wallets containing a photo of an elderly couple. To investigate further, in a series of three studies we examined, using a pseudo online version of the dictator game, possible subtle cues supporting prosocial behaviour by manipulating the type of avatar used by the recipient of the donation made by the 'dictator'. Overall, it emerged that participants showed significantly higher levels of generosity towards babies, and older people, supporting the notion that perceptions of vulnerability and need drive prosocial behaviour.
Item Type: | Article |
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Uncontrolled Keywords: | Generosity; avatar images; prosocial behaviour |
Divisions: | Faculty of Science and Health Faculty of Science and Health > Psychology, Department of |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 02 Nov 2021 11:47 |
Last Modified: | 07 Aug 2024 19:29 |
URI: | http://repository.essex.ac.uk/id/eprint/31347 |
Available files
Filename: 17470218211050359.pdf
Licence: Creative Commons: Attribution 3.0