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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Malik, Aneela Akram and Merunka, Dwight and Akram, Muhammad Shakaib (2011) Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 6 (4). pp. 291-303. DOI https://doi.org/10.1108/17468801111170329



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