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Do luxury brands successfully entice consumers? The role of bandwagon effect

Shaikh, Shayan and Malik, Aneela and Akram, MS and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. DOI https://doi.org/10.1108/imr-09-2014-0302



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Full text not available from this repository. http://dx.doi.org/10.1108/imr-09-2014-0302

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