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Examining the antecedents and consequences of green product innovation

Zhang, Minhao and Zeng, Wenjuan and Tse, Ying Kei and Wang, Yichuan and Smart, Palie (2021) Examining the antecedents and consequences of green product innovation. Industrial Marketing Management, 93. pp. 413-427. DOI https://doi.org/10.1016/j.indmarman.2020.03.028



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Filename: IMM_Green Product Innovation.pdf

Licence: Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0

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