Digital Entrepreneurship: Empowering Women in Yemen

Digital entrepreneurship refers to the pursuit of business opportunities based on the utilisation of digital media and other information and communication technologies. The use of digital technologies provides an avenue of unleashing female entrepreneurs from the hierarchical and practice of obedience in a high cultural context. In this sense, the potential of digital entrepreneurship in promoting female entrepreneurship can be examined in terms of entrepreneurship as emancipation. Our research contributes to the women entrepreneurship literature on the use of digital technologies in the context of a very hostile environment such as in the case of Yemeni civil war. A semi-structured interview format will be used to gather information on a common set of questions focusing on how digital technology enabled the entrepreneurial activities. The researchers will adopt a qualitative interpretive methodology. This approach focuses on the participants’ own reflections on their experiences.