Figueiredo, Bernardo and Ferreira, Marcia Christina and Scaraboto, Daiane (2024) Flexible fieldnoting for contemporary consumer culture research. In: Handbook of Qualitative Research Methods in Marketing. Edward Elgar Press, pp. 422-435. ISBN 9781035302710. Official URL: https://doi.org/10.4337/9781035302727.00045
Figueiredo, Bernardo and Ferreira, Marcia Christina and Scaraboto, Daiane (2024) Flexible fieldnoting for contemporary consumer culture research. In: Handbook of Qualitative Research Methods in Marketing. Edward Elgar Press, pp. 422-435. ISBN 9781035302710. Official URL: https://doi.org/10.4337/9781035302727.00045
Figueiredo, Bernardo and Ferreira, Marcia Christina and Scaraboto, Daiane (2024) Flexible fieldnoting for contemporary consumer culture research. In: Handbook of Qualitative Research Methods in Marketing. Edward Elgar Press, pp. 422-435. ISBN 9781035302710. Official URL: https://doi.org/10.4337/9781035302727.00045
Abstract
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Research contexts; Qualitative insights; Theoretical insights; Context selection |
| Subjects: | Z Bibliography. Library Science. Information Resources > ZX OA Fund (books and chapters) |
| Divisions: | Faculty of Social Sciences > Essex Business School |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 16 Sep 2024 09:11 |
| Last Modified: | 16 Sep 2024 09:11 |
| URI: | http://repository.essex.ac.uk/id/eprint/37242 |
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