Olan, Femi and Papadopoulos, Thanos and Spanaki, Konstantina and Jayawickrama, Uchitha (2025) Social Entrepreneurial Marketing and Innovation in B2B Services: Building Resilience with Explainable Artificial Intelligence. Information Systems Frontiers. DOI https://doi.org/10.1007/s10796-025-10583-5
Olan, Femi and Papadopoulos, Thanos and Spanaki, Konstantina and Jayawickrama, Uchitha (2025) Social Entrepreneurial Marketing and Innovation in B2B Services: Building Resilience with Explainable Artificial Intelligence. Information Systems Frontiers. DOI https://doi.org/10.1007/s10796-025-10583-5
Olan, Femi and Papadopoulos, Thanos and Spanaki, Konstantina and Jayawickrama, Uchitha (2025) Social Entrepreneurial Marketing and Innovation in B2B Services: Building Resilience with Explainable Artificial Intelligence. Information Systems Frontiers. DOI https://doi.org/10.1007/s10796-025-10583-5
Abstract
Explainable artificial intelligence (XAI) and other digital technologies are altering the nature of social entrepreneurship, marketing, and other service activities. The structures and strategies of entrepreneurs undergo radical change as a result of the impact of XAI on marketing and innovation. Despite the increased interest in business to business (B2B) literature, there are limitations on how and what circumstances the activities of B2B marketing on social entrepreneurship. Therefore, this study outlines how XAI will impact B2B services by building resilience during and after crisis events such as the COVID-19 pandemic. To develop an in-depth understanding on the theories of social entrepreneurship, B2B marketing, and emerging technologies, this study set apart and conceptualize relevant factors and linkages. The result shows that based on a survey of 295 samples of B2B services entrepreneurial businesses, XAI enhances the establishment of a sustainable resilience for B2B marketing activities and contribute to building social entrepreneurial strategies for B2B marketing innovation.
Item Type: | Article |
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Uncontrolled Keywords: | Emerging Technology; Explainable Artificial Intelligence; B2B Marketing; Social Entrepreneurship; Resilience; Innovation |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Strategy, Operations and Entrepreneurship |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 01 May 2025 14:58 |
Last Modified: | 01 May 2025 14:58 |
URI: | http://repository.essex.ac.uk/id/eprint/40503 |
Available files
Filename: s10796-025-10583-5.pdf
Licence: Creative Commons: Attribution 4.0