Hamzawi, Shorouk and Ding, Qing Shan and Song, Hanqun (2025) Cultural Capital and Self-determined Behaviour: Conceptual and Empirical Evidence of Smoking Cessation in Egypt. Journal of Social Marketing. (In Press)
Hamzawi, Shorouk and Ding, Qing Shan and Song, Hanqun (2025) Cultural Capital and Self-determined Behaviour: Conceptual and Empirical Evidence of Smoking Cessation in Egypt. Journal of Social Marketing. (In Press)
Hamzawi, Shorouk and Ding, Qing Shan and Song, Hanqun (2025) Cultural Capital and Self-determined Behaviour: Conceptual and Empirical Evidence of Smoking Cessation in Egypt. Journal of Social Marketing. (In Press)
Abstract
Purpose Despite the prevalence of tobacco use, Egypt lacked smoking cessation treatments to combat the nation's rising smoking population and studies on smoking cessation were limited in the majority of low- and middle-income countries. There is an urgent need to study the enablers of smoking cessation. Design/Methodology/Approach This study adopted a quantitative research approach to test the conceptual framework. Data were collected using two sampling methods: a random sample in the first phase followed by a snowball strategy. A total of 569 ex-smokers who had successfully stopped smoking completed self-administered questionnaires. Structural equation modelling was adopted for the data analysis. Findings The findings of this study indicate that the accumulation of Cultural Capital could serve as an independent cause for successful smoking cessation behaviour in Egypt. Originality To the author’s knowledge, this is the first study to expand Self-determination Theory and combine Cultural Capital to understand successful smoking cessation behaviour. While most studies focused on current smokers and intentions to quit, this study assessed ex-smokers who had successfully ceased smoking. It confirmed Cultural Capital alone could contribute to behavioural and sustained behavioural change. Policy Implications Egypt should invest in cultural activities and educational establishments which not only help its smoking population acquire new skills but also contribute to successful and sustained smoking cessation.
Item Type: | Article |
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Uncontrolled Keywords: | Social Marketing; Self-determination Theory; Cultural Capital; Smoking Cessation; Sustained Behavioural Change; Autonomous Motivation |
Divisions: | Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Management and Marketing |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 14 Apr 2025 16:50 |
Last Modified: | 14 Apr 2025 16:50 |
URI: | http://repository.essex.ac.uk/id/eprint/40637 |
Available files
Filename: Journal of Social Marketing Accepted Version.docx
Embargo Date: 1 January 2100