Spais, George and Chryssochoidis, George (2025) Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions. Journal of Marketing Analytics, 13 (2). pp. 263-266. DOI https://doi.org/10.1057/s41270-025-00406-6
Spais, George and Chryssochoidis, George (2025) Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions. Journal of Marketing Analytics, 13 (2). pp. 263-266. DOI https://doi.org/10.1057/s41270-025-00406-6
Spais, George and Chryssochoidis, George (2025) Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions. Journal of Marketing Analytics, 13 (2). pp. 263-266. DOI https://doi.org/10.1057/s41270-025-00406-6
Abstract
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Strategy, Operations and Entrepreneurship |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 28 Jan 2026 13:04 |
| Last Modified: | 28 Jan 2026 13:04 |
| URI: | http://repository.essex.ac.uk/id/eprint/40737 |