FERREIRA, Marcia Christina and Scaraboto, Daiane (2022) Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 159-177. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n10
FERREIRA, Marcia Christina and Scaraboto, Daiane (2022) Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 159-177. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n10
FERREIRA, Marcia Christina and Scaraboto, Daiane (2022) Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 159-177. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n10
Abstract
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
| Item Type: | Book Section |
|---|---|
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Management and Marketing |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 06 May 2025 13:51 |
| Last Modified: | 06 May 2025 14:00 |
| URI: | http://repository.essex.ac.uk/id/eprint/40796 |
Available files
Filename: Hanlon&Tuten_v1_Styled MS_10 (edited SB 01.2022).pdf