Co-operation and the "new consumerism" in interwar England

Economic historians have recently taught us a great deal about the 'new consumerism' in interwar Britain. However, the story has largely been told from the supply side and the Co-operative movement that played a key role in the lives of millions of working-class consumers has tended to be marginalised. This article brings the movement and the consumer centre stage. First, the uneven and vulnerable situation of the Co-op as a business is outlined. The next section briefly sketches economic and political attacks on the movement that made it more difficult to respond effectively to the challenges it faced. The major part of the article discusses oral evidence from ordinary co-operative members, which helps illuminate the contradictory pressures faced by consumers in this period.