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Items where Author is "Freund, J"

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Article

Jacobi, ES and Freund, J and Araujo, L (2015) 'Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets.' Journal of Marketing Management, 31 (1-2). pp. 37-61. ISSN 0267-257X

Freund, J and Jacobi, ES (2013) 'Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous.' Journal of Marketing Management, 29 (1-2). pp. 175-194. ISSN 0267-257X

This list was generated on Fri Aug 12 11:54:23 2022 BST.