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Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous

Freund, J and Jacobi, ES (2013) Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management, 29 (1-2). pp. 175-194. DOI https://doi.org/10.1080/0267257x.2013.764347



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