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Items where Author is "Santos, Fernando Pinto"

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Santos, Fernando Pinto and Burghausen, Mario and Balmer, John MT (2016) 'Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands.' Journal of Brand Management, 23 (1). pp. 67-88. ISSN 1350-231X

This list was generated on Thu Jul 7 05:27:59 2022 BST.