Where are they now? tracking the longitudinal evolution of environmental businesses from the 1990s

<jats:title>Abstract</jats:title><jats:p>In 1991 Steven Bennett published one of the first major publications on the concept of ecopreneurship, business opportunities resulting from the emerging environmental agenda of the late 1980s and early 1990s (<jats:italic>Ecopreneuring: the Complete Guide to Small Business Opportunities From the Environmental Revolution</jats:italic>. Wiley: New York). Since then a body of literature has developed that explores the idea of the intersection of entrepreneurship with environmentally and socially responsible behaviour. Many of the business cases presented by Bennett represent early adopters of green products, services and emerging eco‐markets. Given the current emphasis on the transformation of business practices towards a more sustainable paradigm it is timely to review these 94 early ecopreneurial examples and consider their status two decades on from the original publication. This paper explores the definitions of environmental and social enterprise, and considers the longitudinal survival of these companies and the emerging trends in consolidation and failure of the sampled companies. Copyright © 2010 John Wiley &amp; Sons, Ltd and ERP Environment.</jats:p>