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Corporate heritage identity stewardship: a corporate marketing perspective

Burghausen, Mario and Balmer, John MT (2015) Corporate heritage identity stewardship: a corporate marketing perspective. European Journal of Marketing, 49 (1/2). pp. 22-61. DOI https://doi.org/10.1108/ejm-03-2013-0169



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Filename: Burghausen_Balmer_Corporate heritage identity stewardship theory_ EJM_February 2014_repository.pdf

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