Kawaf, F (2014) Capturing Online Fashion Shopping Experiences: a Screencast Videography. Advances in Consumer Research, 42. p. 757.
Kawaf, F (2014) Capturing Online Fashion Shopping Experiences: a Screencast Videography. Advances in Consumer Research, 42. p. 757.
Kawaf, F (2014) Capturing Online Fashion Shopping Experiences: a Screencast Videography. Advances in Consumer Research, 42. p. 757.
Abstract
Through the lens of videography researchers have captured the finest details of consumption experiences. Here, I present online videography to capture the online fashion shopping experiences. Using Critical Incident Analysis I highlight the process of the experience and the main incidents that influence approach-avoidance decisions within this process.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 30 Jun 2015 11:26 |
| Last Modified: | 16 May 2024 18:44 |
| URI: | http://repository.essex.ac.uk/id/eprint/14145 |