Research Repository

Capturing Online Fashion Shopping Experiences: a Screencast Videography

Kawaf, F (2014) 'Capturing Online Fashion Shopping Experiences: a Screencast Videography.' Advances in Consumer Research, 42. 757 - 757. ISSN 0098-9258

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Through the lens of videography researchers have captured the finest details of consumption experiences. Here, I present online videography to capture the online fashion shopping experiences. Using Critical Incident Analysis I highlight the process of the experience and the main incidents that influence approach-avoidance decisions within this process.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Essex Business School > Centre for Work, Organisation and Society
Depositing User: Clare Chatfield
Date Deposited: 30 Jun 2015 11:26
Last Modified: 15 Nov 2018 18:53

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