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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

Ozdemir, Sena and Kandemir, Destan and Eng, Teck-Yong (2017) The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms. Industrial Marketing Management, 64. pp. 25-35. DOI https://doi.org/10.1016/j.indmarman.2017.03.006



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Filename: IMM Manuscript Ozdemir, Kandemir & Eng.pdf

Licence: Creative Commons: Attribution-Noncommercial-No Derivative Works 3.0

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