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Social Entrepreneurial Marketing and Innovation in B2B Services: Building Resilience with Explainable Artificial Intelligence

Olan, Femi and Papadopoulos, Thanos and Spanaki, Konstantina and Jayawickrama, Uchitha (2025) Social Entrepreneurial Marketing and Innovation in B2B Services: Building Resilience with Explainable Artificial Intelligence. Information Systems Frontiers. DOI https://doi.org/10.1007/s10796-025-10583-5



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