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Be Who You Want To Be: Branding, Identity and the Desire for Authenticity

Land, Christopher and Taylor, Scott (2011) Be Who You Want To Be: Branding, Identity and the Desire for Authenticity. In: Branded Lives. Edward Elgar Publishing. ISBN 9781849800921. Official URL: http://dx.doi.org/10.4337/9780857938145.00009



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