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The untold story of multi-mode (online and mail) consumer panels: from optimal recruitment to retention and attrition

McCutcheon, AL and Rao, K and Kaminska, O (2014) The untold story of multi-mode (online and mail) consumer panels: from optimal recruitment to retention and attrition. In: Online Panel Research: A Data Quality Perspective. Wiley, pp. 104-126. ISBN 9781119941774. Official URL: http://dx.doi.org/10.1002/9781118763520.ch5



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Full text not available from this repository. http://dx.doi.org/10.1002/9781118763520.ch5

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