Items where Author is "FERREIRA, Marcia Christina"
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Scaraboto, Daiane and FERREIRA, Marcia Christina (2022) Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 83-99. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n6
FERREIRA, Marcia Christina and Scaraboto, Daiane (2022) Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 159-177. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n10