Items where Author is "FERREIRA, Marcia Christina"

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Number of items: 3.

Article

FERREIRA, Marcia Christina and Scaraboto, Daiane and Figueiredo, Bernardo and Schneider Dallolio, Adriana and Pereira Zamith Brito, Eliane (2026) Makeshifting Matters: How Consumer Informal Production Reconfigures Consumption Practice. Marketing Theory. DOI https://doi.org/10.1177/14705931261428724

Scaraboto, Daiane and FERREIRA, Marcia Christina (2022) Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 83-99. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n6

FERREIRA, Marcia Christina and Scaraboto, Daiane (2022) Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 159-177. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n10

This list was generated on Thu Oct 22 16:08:38 2026 BST.

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