Items where Author is "Freund, J"
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Jacobi, ES and Freund, J and Araujo, L (2015) Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management, 31 (1-2). pp. 37-61. DOI https://doi.org/10.1080/0267257X.2014.943675
Freund, J and Jacobi, ES (2013) Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management, 29 (1-2). pp. 175-194. DOI https://doi.org/10.1080/0267257x.2013.764347