Items where Author is "Lee, Michael SW"
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Kuanr, Abhisek and Pradhan, Debasis and Lyngdoh, Teidorlang and Lee, Michael SW (2022) Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing, 39 (3). pp. 612-633. DOI https://doi.org/10.1002/mar.21606