Items where Author is "Lee, Michael SW"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Kuanr, Abhisek and Pradhan, Debasis and Lyngdoh, Teidorlang and Lee, Michael SW (2022) Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing, 39 (3). pp. 612-633. DOI https://doi.org/10.1002/mar.21606