Items where Author is "Ma, Emily"

Article

Wang, Yao-Chin and Song, Hanqun and Yang, Huijun and Ma, Emily (2026) Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory. Journal of Vacation Marketing, 32 (4). pp. 1451-1468. DOI https://doi.org/10.1177/13567667251317736

Yang, Huijun and Zhang, Yun and Song, Hanqun and Ma, Emily and Wang, Danni (2026) Extended reality (XR) resistance or exploration? Unlocking the psychological mechanism. Journal of Hospitality and Tourism Management, 68. p. 101529. DOI https://doi.org/10.1016/j.jhtm.2026.101529

Yang, Huijun and Song, Hanqun and Zhang, Yun and Ma, Emily and Yang, Andi (2026) Communication modality, authenticity, and continuance usage intention of GenAI chatbots: A media richness theory perspective. Tourism Management, 112. p. 105273. DOI https://doi.org/10.1016/j.tourman.2025.105273 (In Press)

Yang, Huijun and Song, Hanqun and Wang, Yao-Chin and Ma, Emily (2025) Similarity-attraction theory perspective on service employees and service robots’ interactions. Service Industries Journal, 46 (3-4). pp. 284-307. DOI https://doi.org/10.1080/02642069.2025.2485972

Yang, Huijun and Wang, Yao-Chin and Song, Hanqun and Ma, Emily (2024) Utilitarian vs. hedonic roles of service robots and customer stereotypes: A person-environment fit theory perspective. International Journal of Contemporary Hospitality Management, 36 (9). pp. 3211-3231. DOI https://doi.org/10.1108/IJCHM-05-2023-0668

Ma, Emily and Yang, Huijun and Wang, Yao-Chin and Song, Hanqun (2022) Building restaurant customers’ technology readiness through robot-assisted experiences at multiple product levels. Tourism Management, 93. p. 104610. DOI https://doi.org/10.1016/j.tourman.2022.104610

Song, Hanqun and Yang, Huijun and Ma, Emily (2022) Restaurants’ outdoor signs say more than you think: An enquiry from a linguistic landscape perspective. Journal of Retailing and Consumer Services, 68. p. 103054. DOI https://doi.org/10.1016/j.jretconser.2022.103054

Song, Hanqun and Wang, Yao-Chin and Yang, Huijun and Ma, Emily (2022) Robotic employees vs. human employees: Customers’ perceived authenticity at casual dining restaurants. International Journal of Hospitality Management, 106. p. 103301. DOI https://doi.org/10.1016/j.ijhm.2022.103301