Items where Author is "Merunka, Dwight"
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Article
Malik, Aneela and Merunka, Dwight and Akram, Muhammad and Barnes, Bradley and Chen, Annie (2020) Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market. Psychology and Marketing, 37 (10). pp. 1378-1395. DOI https://doi.org/10.1002/mar.21386
Malik, Aneela Akram and Merunka, Dwight and Akram, Muhammad Shakaib (2011) Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 6 (4). pp. 291-303. DOI https://doi.org/10.1108/17468801111170329