Items where Author is "Mulholland, Gary"
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Article
Bhandari, Min Prasad and Bhattarai, Charan and Mulholland, Gary (2024) Online brand community engagement and brand evangelism; the role of age, gender, and membership number. Journal of Product and Brand Management, 33 (3). pp. 301-313. DOI https://doi.org/10.1108/JPBM-02-2023-4373 (In Press)