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Items where Author is "Poulis, Konstantinos"

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Number of items: 11.

Article

Sakellariou, Evy and Karantinou, Kalipson and Poulis, Konstantinos (2014) Managing the global front end of NPD: Lessons learned from the FMCG industry. Journal of General Management, 39 (2). pp. 61-81.

Poulis, Konstantinos and Poulis, Efthimios and Yamin, Mo (2013) Multicultural markets and acculturation: implications for service firms. Journal of Services Marketing, 27 (7). pp. 515-525. DOI https://doi.org/10.1108/jsm-02-2012-0041

Poulis, Konstantinos and Poulis, Efthimios (2013) The influence of intra-national cultural heterogeneity on product standardisation and adaptation. International Marketing Review, 30 (4). pp. 357-383. DOI https://doi.org/10.1108/imr-03-2012-0047

Poulis, Efthimios and Poulis, Konstantinos and Dooley, Lawrence (2013) ‘Information communication technology’ innovation in a non-high technology sector: achieving competitive advantage in the shipping industry. The Service Industries Journal, 33 (6). pp. 594-608. DOI https://doi.org/10.1080/02642069.2011.623776

Poulis, Konstantinos and Poulis, Efthimios and Plakoyiannaki, Emmanuella (2013) The role of context in case study selection: An international business perspective. International Business Review, 22 (1). pp. 304-314. DOI https://doi.org/10.1016/j.ibusrev.2012.04.003

Poulis, Konstantinos and Yamin, Mo and Poulis, Efthimios (2012) Domestic firms competing with multinational enterprises: The relevance of resource-accessing alliance formations. International Business Review, 21 (4). pp. 588-601. DOI https://doi.org/10.1016/j.ibusrev.2011.07.003

Poulis, Konstantinos and Poulis, Efthimios (2012) Polyethnic market orientation and performance: A fast-moving consumer goods perspective. Journal of Marketing Management, 28 (5-6). pp. 609-628. DOI https://doi.org/10.1080/0267257x.2011.558380

Tsekouras, George and Poulis, Efthimios and Poulis, Konstantinos (2011) Innovation and dynamic capabilities in a traditional service sector. Baltic Journal of Management, 6 (3). pp. 320-341. DOI https://doi.org/10.1108/17465261111167975

Poulis, Konstantinos and Poulis, Efthimios (2011) Promotional channels of FMCG firms and tourism. EuroMed Journal of Business, 6 (1). pp. 5-23. DOI https://doi.org/10.1108/14502191111130280

Book Section

Poulis, Konstantinos (2011) International Business in Greece. In: Business and Management Practices in Greece: A Comparative Context. Palgrave Macmillan, pp. 155-169. ISBN 9780230245853

Poulis, Konstantinos and Yamin, Mo (2009) Tourism as a leverage of internationalization for consumer goods firms: A case study approach. In: New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689

This list was generated on Sun Jan 29 18:22:51 2023 GMT.