Items where Author is "Xu, Jing Bill"

Xu, Jing Bill and Song, Hanqun (2026) Made of stone? How traditional restaurants' outdoor signboards' materials affect brand perception and purchase intention. Journal of Hospitality and Tourism Insights. pp. 1-17. DOI https://doi.org/10.1108/jhti-12-2025-1470

Song, Hanqun and Ding, Qing Shan and Xu, Jing Bill and Kim, Jonghyeong and Chang, Richard CY (2023) Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory. International Journal of Contemporary Hospitality Management, 35 (7). pp. 2388-2409. DOI https://doi.org/10.1108/ijchm-05-2022-0572

Xu, Jing Bill and Song, Hanqun and Prayag, Girish (2023) Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality? Tourism Management Perspectives, 46. p. 101102. DOI https://doi.org/10.1016/j.tmp.2023.101102