Items where Author is "Zhu, Jing"

Article

Cui, Xingwen and Xie, Qinghong and Zhu, Jing and Shareef, Mahmud Akhter and Goraya, M Awais Shakir and Akram, Muhammad Shakaib (2022) Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior. Journal of Retailing and Consumer Services, 65. p. 102869. DOI https://doi.org/10.1016/j.jretconser.2021.102869

Goraya, M Awais Shakir and Zhu, Jing and Akram, Muhammad Shakaib and Shareef, Mahmud Akhter and Malik, Aneela and Bhatti, Zeeshan Ahmed (2022) The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter? Journal of Retailing and Consumer Services, 65 (March). p. 102130. DOI https://doi.org/10.1016/j.jretconser.2020.102130