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Malhotra, Neeru and Frech, Bernadette and Leeflang, Peter and Kim, Young-Ah and Higson, Helen (2023) Understanding how satisfactory service relationships can be mutually beneficial in the higher education context. European Journal of Marketing, 57 (2). pp. 562-598. DOI https://doi.org/10.1108/EJM-05-2021-0345
Lee, Linda W and Dabirian, Amir and McCarthy, Ian P and Kietzmann, Jan (2020) Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54 (3). pp. 615-644. DOI https://doi.org/10.1108/ejm-02-2019-0219
Yani-de-Soriano, Mirella and Hanel, Paul HP and Vazquez-Carrasco, Rosario and Cambra-Fierro, Jesús and Wilson, Alan and Centeno, Edgar (2019) Investigating the role of customers’ perceptions of employee effort and justice in service recovery. European Journal of Marketing, 53 (4). pp. 708-732. DOI https://doi.org/10.1108/ejm-09-2017-0570
O'Leary, Killian and Murphy, Stephen (2019) Moving Beyond Goffman: The Performativity of Anonymity on SNS. European Journal of Marketing, 53 (1). pp. 83-107. DOI https://doi.org/10.1108/EJM-01-2017-0016
Burghausen, Mario and Balmer, John MT (2015) Corporate heritage identity stewardship: a corporate marketing perspective. European Journal of Marketing, 49 (1/2). pp. 22-61. DOI https://doi.org/10.1108/ejm-03-2013-0169
Shaw, Deirdre and Riach, Kathleen (2011) Embracing ethical fields: constructing consumption in the margins. European Journal of Marketing, 45 (7/8). pp. 1051-1067. DOI https://doi.org/10.1108/03090561111137606