Browse by Journal

Rohmanue, Abdul and Jacobi, Erik S (2024) The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’. Journal of Brand Management, 31 (2). pp. 126-139. DOI https://doi.org/10.1057/s41262-023-00340-x

Burghausen, Mario (2023) The Presence of the Omni-temporal: Theoretical Foundations of (Corporate) Brand Heritage Design. Journal of Brand Management, 30 (2). pp. 129-143. DOI https://doi.org/10.1057/s41262-022-00302-9

Golob, Urša and Burghausen, Mario and Kernstock, Joachim and Davies, Mark AP (2022) Brand management and sustainability: Exploring potential for the transformative power of brands. Journal of Brand Management, 29 (6). pp. 513-519. DOI https://doi.org/10.1057/s41262-022-00293-7

Santos, Fernando Pinto and Burghausen, Mario and Balmer, John MT (2016) Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management, 23 (1). pp. 67-88. DOI https://doi.org/10.1057/bm.2015.48

Balmer, John MT and Burghausen, Mario (2015) Explicating corporate heritage, corporate heritage brands and organisational heritage. Journal of Brand Management, 22 (5). pp. 364-384. DOI https://doi.org/10.1057/bm.2015.26

Balmer, John MT and Burghausen, Mario (2015) Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory. Journal of Brand Management, 22 (5). pp. 385-411. DOI https://doi.org/10.1057/bm.2015.25