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Jain, Anuj and Pradhan, Debasis and Kuanr, Abhisek and Singh, Shiwangi (2025) Self‐quantification and consumer well‐being: A meta‐analytic review. Psychology and Marketing, 42 (2). pp. 514-538. DOI https://doi.org/10.1002/mar.22141

Moharana, Tapas Ranjan and Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek (2023) What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology and Marketing, 40 (6). pp. 1211-1236. DOI https://doi.org/10.1002/mar.21802

Pradhan, Debasis and Kuanr, Abhisek and Anupurba Pahi, Sampa and Akram, Muhammad S (2023) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology and Marketing, 40 (1). pp. 27-47. DOI https://doi.org/10.1002/mar.21749

Kuanr, Abhisek and Pradhan, Debasis and Lyngdoh, Teidorlang and Lee, Michael SW (2022) Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing, 39 (3). pp. 612-633. DOI https://doi.org/10.1002/mar.21606

Butt, Asad H and Ahmad, Hassan and Goraya, Muhammad AS and Akram, Muhammad Shakaib and Shafique, Muhammad N (2021) Let's play: Me and my AI‐powered avatar as one team. Psychology and Marketing, 38 (6). pp. 1014-1025. DOI https://doi.org/10.1002/mar.21487

Malik, Aneela and Merunka, Dwight and Akram, Muhammad and Barnes, Bradley and Chen, Annie (2020) Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market. Psychology and Marketing, 37 (10). pp. 1378-1395. DOI https://doi.org/10.1002/mar.21386

Kuanr, Abhisek and Pradhan, Debasis and Chaudhuri, Himadri Roy (2020) I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology and Marketing, 37 (2). pp. 260-277. DOI https://doi.org/10.1002/mar.21305