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Carmel, Simon and Jacobi, Erik (2024) Exploring valuation practices in diagnosis-as-category: The rising dominance of clinical practice in the categorisation of Sepsis, 1991-2016. Sociology of Health and Illness, 46 (S1). pp. 37-55. DOI https://doi.org/10.1111/1467-9566.13619

Rohmanue, Abdul and Jacobi, Erik S (2024) The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’. Journal of Brand Management, 31 (2). pp. 126-139. DOI https://doi.org/10.1057/s41262-023-00340-x

Freund, James and Jacobi, Erik S (2016) Mystify me: Coke, terror and the symbolic immortality boost. Marketing Theory, 16 (3). pp. 417-422. DOI https://doi.org/10.1177/1470593115619971

Jacobi, ES and Freund, J and Araujo, L (2015) Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management, 31 (1-2). pp. 37-61. DOI https://doi.org/10.1080/0267257X.2014.943675

Freund, J and Jacobi, ES (2013) Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management, 29 (1-2). pp. 175-194. DOI https://doi.org/10.1080/0267257x.2013.764347