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Nath, Prithwiraj and Siepong, Angsaya (2022) Green marketing capability: A configuration approach towards sustainable development. Journal of Cleaner Production, 354. p. 131727. DOI https://doi.org/10.1016/j.jclepro.2022.131727
Hoque, Mohammad Tayeenul and Ahammad, Mohammad Faisal and Tzokas, Nikolaos and Tarba, Shlomo and Nath, Prithwiraj (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. DOI https://doi.org/10.1108/imr-01-2021-0003
Hoque, Mohammad Tayeenul and Nath, Prithwiraj and Ahammad, Mohammad Faisal and Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1107-1023. DOI https://doi.org/10.1016/j.jbusres.2022.02.011