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Article

Nath, Prithwiraj and Siepong, Angsaya (2024) Green Marketing Capability: A Missing Link in Environmental Quest. Prajnan, April-.

Nath, Prithwiraj and Siepong, Angsaya (2022) Green marketing capability: A configuration approach towards sustainable development. Journal of Cleaner Production, 354. p. 131727. DOI https://doi.org/10.1016/j.jclepro.2022.131727

Hoque, Mohammad Tayeenul and Ahammad, Mohammad Faisal and Tzokas, Nikolaos and Tarba, Shlomo and Nath, Prithwiraj (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. DOI https://doi.org/10.1108/imr-01-2021-0003

Hoque, Mohammad Tayeenul and Nath, Prithwiraj and Ahammad, Mohammad Faisal and Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1107-1023. DOI https://doi.org/10.1016/j.jbusres.2022.02.011

Nath, Prithwiraj and Devlin, James and Reid, Veronica (2018) The effects of online reviews on service expectations: Do cultural value orientations matter? Journal of Business Research, 90. pp. 123-133. DOI https://doi.org/10.1016/j.jbusres.2018.05.001

McKechnie, Sally and Nath, Prithwiraj and Xun, Jiyao (2018) New insights into emotion valence and loyalty intentions in relational exchanges. Psychology & Marketing, 35 (2). pp. 160-169. DOI https://doi.org/10.1002/mar.21077

Yu, Wantao and Ramanathan, Ramakrishnan and Nath, Prithwiraj (2017) Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability. Technological Forecasting and Social Change, 117. pp. 160-169. DOI https://doi.org/10.1016/j.techfore.2016.12.005

McKechnie, Sally and Nath, Prithwiraj (2016) Effects of new-to-market e-store features on first time browsers. International Journal of Human-Computer Studies, 90. pp. 14-26. DOI https://doi.org/10.1016/j.ijhcs.2016.03.002

Nath, Prithwiraj and McKechnie, Sally (2016) Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. Journal of Business Research, 69 (5). pp. 1572-1576. DOI https://doi.org/10.1016/j.jbusres.2015.10.019

Book Section

Nath, Prithwiraj and Ramanathan, Ramakrishnan (2020) Impact of Environmental Initiatives on Environmental Performances: Evidence From the UK Manufacturing Sector. In: Encyclopedia of Renewable and Sustainable Materials. Elsevier, pp. 408-413. ISBN 9780128131961. Official URL: https://doi.org/10.1016/b978-0-12-803581-8.10897-5

Conference or Workshop Item

Emmerson, Brendan and Barnes, Cathy and Nath, Prithwiraj (2020) Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract. In: Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC), 2019-07-09 - 2019-07-12, University of Edinburgh Edinburgh, UK.