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Ozdemir, Sena and Kandemir, Destan and Eng, Teck-Yong (2017) The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms. Industrial Marketing Management, 64. pp. 25-35. DOI https://doi.org/10.1016/j.indmarman.2017.03.006

Eng, Teck-Yong and Ozdemir, Sena and Michelson, Grant (2016) Brand origin and country of production congruity: Evidence from the UK and China. Journal of Business Research, 69 (12). pp. 5703-5711. DOI https://doi.org/10.1016/j.jbusres.2016.01.045

Eng, Teck-Yong and Ozdemir, Sena (2014) International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies. Industrial Marketing Management, 43 (1). pp. 32-44. DOI https://doi.org/10.1016/j.indmarman.2013.07.013

Ozdemir, S and Trott, P (2009) Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters. Journal of Financial Services Marketing, 13 (4). pp. 284-299. DOI https://doi.org/10.1057/fsm.2008.25

Ozdemir, S and Trott, P and Hoecht, A (2008) Segmenting internet banking adopter and non-adopters in the Turkish retail banking sector. International Journal of Bank Marketing, 26 (4). pp. 212-236. DOI https://doi.org/10.1108/02652320810884777