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The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness

Tucker, DA and Hendy, J and Barlow, J (2016) 'The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness.' Journal of Business Research, 69 (12). 6079 - 6087. ISSN 0148-2963

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Abstract

© 2016 Elsevier Inc. Social accounts are a powerful tool in influencing the behavior of organizational members during major change. Examination of their effectiveness has largely focused on the design of accounts to influence behavioral and affective responses. However, when used in real life practice, more individualized, interpretive and agentic responses to social accounts have been found to influence effectiveness. Using an example of large-scale organizational change, moving from one hospital facility to another, we explore the dynamic and contextual interpretation of social accounts over time. Our findings expand social account theory by examining how potentially successful change communications are derailed by the relevance of the account in relation to an individual's past, by the individuals' ability to express agency and by temporality; how over time, lived experience can alter the perceived truthfulness of an account and alter its potency.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Danielle Tucker
Date Deposited: 29 Jun 2016 15:14
Last Modified: 29 Jan 2018 22:16
URI: http://repository.essex.ac.uk/id/eprint/17051

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