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The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness

Tucker, Danielle A and Hendy, Jane and Barlow, James (2016) The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness. Journal of Business Research, 69 (12). pp. 6079-6087. DOI https://doi.org/10.1016/j.jbusres.2016.06.014



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Filename: Process perspective of social account recipient's JBR_Repository copy.pdf

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