Tucker, Danielle A and Hendy, Jane and Barlow, James (2016) The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness. Journal of Business Research, 69 (12). pp. 6079-6087. DOI https://doi.org/10.1016/j.jbusres.2016.06.014
Tucker, Danielle A and Hendy, Jane and Barlow, James (2016) The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness. Journal of Business Research, 69 (12). pp. 6079-6087. DOI https://doi.org/10.1016/j.jbusres.2016.06.014
Tucker, Danielle A and Hendy, Jane and Barlow, James (2016) The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness. Journal of Business Research, 69 (12). pp. 6079-6087. DOI https://doi.org/10.1016/j.jbusres.2016.06.014
Abstract
Social accounts are a powerful tool in influencing the behavior of organizational members during major change. Examination of their effectiveness has largely focused on the design of accounts to influence behavioral and affective responses. However, when used in real life practice, more individualized, interpretive and agentic responses to social accounts have been found to influence effectiveness. Using an example of large-scale organizational change, moving from one hospital facility to another, we explore the dynamic and contextual interpretation of social accounts over time. Our findings expand social account theory by examining how potentially successful change communications are derailed by the relevance of the account in relation to an individual's past, by the individuals' ability to express agency and by temporality; how over time, lived experience can alter the perceived truthfulness of an account and alter its potency.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Organizational change; Social account; Time; Communication; Interpretation |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 29 Jun 2016 15:14 |
Last Modified: | 30 Oct 2024 20:23 |
URI: | http://repository.essex.ac.uk/id/eprint/17051 |
Available files
Filename: Process perspective of social account recipient's JBR_Repository copy.pdf