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Repertoires of the corporate past

Burghausen, M and Balmer, JMT (2017) 'Repertoires of the corporate past.' In: Balmer, JMT, (ed.) Foundations of Corporate Heritage. Routledge, 130 - 150. ISBN 9781138833555, 113883355X

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Item Type: Book Section
Uncontrolled Keywords: Branding (Marketing), Corporate Heritage, Corporate Branding, Corporate Identity
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Elements
Date Deposited: 21 Aug 2017 12:03
Last Modified: 29 Jan 2018 22:16

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