Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, London, pp. 130-150. ISBN 9781138833555.
Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, London, pp. 130-150. ISBN 9781138833555.
Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, London, pp. 130-150. ISBN 9781138833555.
Abstract
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Branding (Marketing); Corporate Heritage; Corporate Branding; Corporate Identity |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 21 Aug 2017 12:03 |
| Last Modified: | 16 May 2024 17:25 |
| URI: | http://repository.essex.ac.uk/id/eprint/20223 |