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Corporate heritage identity stewardship

Burghausen, Mario and Balmer, John MT (2017) 'Corporate heritage identity stewardship.' In: Balmer, John MT, (ed.) Foundations of Corporate Heritage. Routledge, 169 - 213. ISBN 9781138833555, 113883355X

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Item Type: Book Section
Uncontrolled Keywords: Branding (Marketing), Corporate Heritage, Corporate Identity
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Elements
Date Deposited: 21 Aug 2017 11:50
Last Modified: 05 Feb 2020 12:15

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