Expand icon Search icon File icon file Download

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

Santos, Fernando Pinto and Burghausen, Mario and Balmer, John MT (2016) Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management, 23 (1). pp. 67-88. DOI https://doi.org/10.1057/bm.2015.48



Abstract

Available files

Filename: bm201548a.pdf

Licence: Creative Commons: Attribution 3.0

Statistics

Altmetrics

Downloads

downloads and page views since this item was published

View detailed statistics