Kaminska, Olena and Foulsham, Tom (2016) Eye-tracking Social Desirability Bias. BMS Bulletin of Sociological Methodology, 130 (1). pp. 73-89. DOI https://doi.org/10.1177/0759106315627591
Kaminska, Olena and Foulsham, Tom (2016) Eye-tracking Social Desirability Bias. BMS Bulletin of Sociological Methodology, 130 (1). pp. 73-89. DOI https://doi.org/10.1177/0759106315627591
Kaminska, Olena and Foulsham, Tom (2016) Eye-tracking Social Desirability Bias. BMS Bulletin of Sociological Methodology, 130 (1). pp. 73-89. DOI https://doi.org/10.1177/0759106315627591
Abstract
Eye tracking is now a common technique studying the moment-by-moment cognition of those processing visual information. Yet this technique has rarely been applied to different survey modes. Our paper uses an innovative method of real-world eye tracking to look at attention to sensitive questions and response scale points, in Web, face-to-face and paper-and-pencil self-administered (SAQ) modes. We link gaze duration to responses in order to understand how respondents arrive at socially desirable or undesirable answers. Our novel technique sheds light on how social desirability biases arise from deliberate misreporting and/or satisficing, and how these vary across modes.
Item Type: | Article |
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Uncontrolled Keywords: | Social Desirability Bias; Mode Effect; Satisficing; Eye-Tracking; GHQ-12 |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics |
Divisions: | Faculty of Science and Health Faculty of Social Sciences Faculty of Science and Health > Psychology, Department of Faculty of Social Sciences > Institute for Social and Economic Research |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 23 Mar 2016 13:18 |
Last Modified: | 23 Sep 2022 19:04 |
URI: | http://repository.essex.ac.uk/id/eprint/16326 |
Available files
Filename: eyetr_BMS final 2 for repository.pdf