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The antecedents of cross-functional coordination and their implications for marketing adaptiveness

Mohsen, K and Eng, T (2016) The antecedents of cross-functional coordination and their implications for marketing adaptiveness. Journal of Business Research, 69 (12). pp. 5946-5955. DOI https://doi.org/10.1016/j.jbusres.2016.05.007



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